Applied Business (Marketing) BA (Hons)

The Applied Business (Marketing) programme is designed to give you the skills and knowledge needed to succeed in today’s competitive business world. Whether you’re interested in retail management, consultancy, or working with SMEs and start-ups, this course equips you with the tools to develop effective marketing strategies in real-world settings.<br/><br/>Throughout the programme, you will learn key marketing solutions and how to implement them in various types of businesses, from multinational corporations to local communities. You will explore areas such as buyer behaviour, market research, and digital marketing, all while building strong business management skills. By working on live projects, you will gain practical experience, enhancing your understanding of strategic marketing and how to address modern challenges.<br/><br/>Our course prepares you for roles in marketing across many sectors, including the public, private, and third sectors. You will develop the ability to manage and improve the customer experience, understand branding and partnership marketing, and master the use of integrated marketing communications. You will also learn how to measure the effectiveness of campaigns and integrate technological innovations to stay ahead in a fast-changing environment.<br/>With a focus on career progression, the course helps you build a strong foundation for leadership roles in marketing. The skills you gain will make you highly valuable in today’s job market.<br/><br/>Delivered online, the programme offers a flexible and engaging learning experience. You’ll have access to tailored learning activities and exclusive video content, all while being supported by industry experts. This approach ensures you graduate with both the academic and practical skills to succeed.<br/><br/>By the end of the programme, you will be prepared to enter the workforce with marketing expertise that can help you stand out. Whether your goal is to work for a global company or contribute to a small business, this degree will set you up for success.<br/><br/>Ducere Global Business School.