Marketing Analysis and Consultancy (online) PgCert

Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.<br/><br/>You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.<br/><br/>Course start dates:<br/><br/>January, March, May, July, September and October<br/><br/>**Course overview**<br/>The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require.<br/><br/>You will learn:<br/><br/><br/>- the importance of market research in informing marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research.<br/><br/><br/>- advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions<br/><br/><br/>- how to use market and customer research and insights to better inform current and future marketing activity<br/><br/><br/>- how to apply the skills and knowledge acquired in the previous modules to improve strategies and campaigns.<br/><br/><br/>- You may also be interested in our CIM accredited International Marketing MSc (online). Visit the course page for more information.<br/><br/><br/>**Why study this course?**<br/><br/>Delivered by the University of Sussex Business School, accredited by both EQUIS and AMBA, this focused course gives you the research, analytical, and consultancy skills required to make an immediate impact in your organisation and quickly advance your career by strengthening specialist marketing skills.<br/><br/>This course will provide you with the confidence to advise others within your organisation and become an expert in research and analytic interpretation.<br/><br/>The University of Sussex Business School has three key themes running through all its courses, research and teaching:<br/><br/><br/>- innovation<br/><br/><br/>- management and the public realm<br/><br/><br/>- social development.<br/><br/><br/>All our courses have a distinct, socially responsible thread running through them, looking at the world and seeing where we can make a difference. On this course, you’ll learn the necessary skills to innovate in both traditional and virtual environments and to develop and improve business practice.<br/><br/>**Benefits of online learning** <br/><br/>An added benefit to studying online is the skills you will gain working within a virtual environment. As a student on this course, you will attend live seminars and contribute to group work and discussions within the virtual learning environment (VLE). You will be learning with and from academics and fellow students from different countries, cultures and time zones.<br/><br/>The skills gained from studying online are hugely desirable to employers and companies looking to grow their businesses globally in an efficient and budget-friendly way.<br/><br/>**Accreditations and rankings**<br/><br/>EQUIS and AMBA accredited Business School<br/>Top 16 in the UK for Marketing (The Complete University Guide 2022)<br/>Top 15 in the UK for Business & Economics (Times Higher Education World University Ranking by Subject 2023)