Graphic Communication BA (Hons)

Develop the ability to express your design ideas confidently, learn how to solve real-life graphic communication challenges, and graduate with a diverse and relevant portfolio.<br/><br/>You will undertake practical projects across digital and print media, and learn about design principles and how to respond to user needs. Current projects include: brand campaigns, e-books and magazines, music packaging, newspapers, pictograms, wayfinding and sign systems, and websites and mobile apps. You will also enjoy a hands-on approach to design history through our renowned graphic design collections.<br/><br/>You will learn how to communicate your design ideas clearly and persuasively through project reports and presentations. Essays and a final-year dissertation will develop your research skills and your ability to bring your ideas together. This combination of academic writing, problem-solving, and client-facing communication gives you a competitive edge in the employment market. You can also broaden your profile by studying abroad in your second year.<br/><br/>We offer small-group teaching, accessible tutors, dedicated 24-hour studio spaces, and a hands-on approach to design history through our renowned graphic design collections. You will learn how to communicate your design ideas clearly and persuasively through project reports and presentations. Essays and a final year dissertation will develop your research skills and your ability to bring your ideas together. You will also have opportunities to collaborate with staff on research projects with real-world impact. The University of Reading is a top 10 university for graphic design (the University of Reading is ranked 6th in the UK for graphic design, Guardian University Guide, 2024). <br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/graphic-communication-and-design-ug/ba-graphic-communication