International Business with Marketing in Practice BSc (Hons)

This course looks at a mixture of economics, international business, and marketing. It provides a well-rounded and dynamic educational experience in business and marketing. The course takes 3 years to complete. It also includes an optional, funded internship. This gives graduates a solid foundation for various career paths.<br/><br/>The course develops a comprehensive awareness of marketings important role in global business.<br/><br/>The curriculum has economics at its core, covering both micro and macroeconomics. It analyses the important external factors that influence global business. This includes globalisation and applied policy. These cover areas like:<br/><br/><br/>- Marketing Strategies to Doing Business in Scotland<br/><br/><br/>- Principles of Marketing Research<br/><br/><br/>- Branding<br/><br/><br/>- Marketing for Transitional Change<br/><br/><br/>You will explore these topics from a broad variety of perspectives. The course also covers various general business modules. These cover a wide range of global business areas and topics.

It's time to Discover your Dundee.<br/><br/>The University of Dundee is proud to be ranked a top 35 UK university (Sunday Times Good University Guide 2024) for high quality teaching, an excellent student experience, and a compact campus in the heart of Scotland's sunniest city. With 3,000 staff and over 14,000 students from across the globe, the university is a diverse and friendly community ready to welcome you.<br/><br/>The university's main campus is located in the west end of Dundee, which has been named the best place to live in Scotland 2024 (The Sunday Times)!<br/> <br/>Dundee is always investing in its facilities and student services, developing new ways of learning, and pushing the boundaries of research to ensure that you will have everything you need for a successful career.<br/> <br/>If you're applying through Clearing, you're guaranteed an offer of accommodation for your first year (T&Cs apply). All student accommodation is self-catered, and single bedrooms are furnished with an ensuite shower and toilet.