Business and Marketing BSc (Hons)

<strong>Course overview</strong> <br/><br/>Our CIM and CMI accredited BA (Hons) Business and Marketing course will give you the business, management and analytical skills to thrive in marketing.<br/><br/>Our BA (Hons) Business and Marketing programme is developed with industry experts and is accredited by both the Chartered Institute for Marketing (CIM) and the Chartered Management Institute (CMI). This means youll get access to networking opportunities, resources, and student membership to support your progression toward Chartered Marketer status.<br/><br/>Youll also graduate with both a degree and a CMI Level 5 Diploma in Management and Leadership at no extra cost. This will help you stand out to employers and boost your career prospects.<br/><br/>This course blends strategic thinking with marketing expertise. Youll graduate ready to thrive in a data-driven, ethically conscious, and globally connected world. Youll build a strong foundation in theory and practice, through topics such as:<br/><br/>Brand management<br/>Consumer psychology<br/>Organisational behaviour<br/>Digital marketing<br/>Strategic leadership<br/><br/>Youll apply your knowledge through real‑world marketing projects, simulations and industry insights. You’ll build essential skills in communication, analysis and problem‑solving. Youll also express your creativity through campaign design, content development and brand storytelling.<br/><br/>To prepare you for graduate roles, you’ll take part in a mock assessment centre. This will give you real insight into the recruitment process used by many employers. You’ll also earn digital micro-credentials from industry leaders such as Microsoft, Google and LinkedIn. These boost your CV and will help you explore the areas of business and marketing that interest you most.<br/><br/><strong>Why study with us</strong> <br/><br/><br/>• Our CIM accreditation gives you student membership, resources and networking opportunities to boost your career prospects.<br/><br/><br/><br/>• Graduate with the CMI Level 5 Diploma in Management and Leadership. This is recognised by employers across sectors. <br/><br/><br/><br/>• Earn digital micro-credentials from Microsoft, Google and LinkedIn to enhance your CV.<br/><br/><br/><br/><strong>What you’ll do</strong> <br/><br/><br/>• Develop your skills in marketing, strategy and leadership. Put them into practice through live projects, real-world challenges and hands-on experiences.<br/><br/><br/><br/>• Discover key areas of marketing to build your expertise. This includes brand management, consumer psychology, organisational behaviour, digital marketing and strategic leadership.<br/><br/><br/><br/>• Get a placement or study abroad through our Global Opportunities programme. You’ll have the chance to work for businesses across the world on placements and internships. <br/><br/><br/><br/><strong>Future careers</strong><br/><br/>This BA (Hons) Business and Marketing degree gives you the skills and recognition to stand out in business, marketing and consultancy careers. Whether you want to work with global brands, launch your own business or lead creative agencies, you’ll graduate ready to succeed.<br/><br/>Career pathways include:<br/><br/><br/>• Digital marketing strategist<br/><br/><br/><br/>• Brand manager or marketing executive<br/><br/><br/><br/>• Business development consultant<br/><br/><br/><br/>• Marketing analyst or insight officer<br/><br/><br/><br/>• Creative lead or content specialist<br/><br/><br/><br/>• Innovation and transformation advisor<br/><br/><br/><br/>• Account manager in agencies or in-house teams<br/><br/><br/><br/>• Entrepreneur or start-up founder<br/><br/><br/><br/>• Graduate trainee or leadership programme participant<br/><br/><br/><br/>You will also benefit from career coaching, employer networking, and an optional placement year to help you move forward with confidence.<br/><br/>Our graduates have gone on placements with high-profile employers, including:<br/><br/><br/>• ASOS<br/><br/><br/><br/>• Adidas<br/><br/><br/><br/>• LOréal<br/><br/><br/><br/>• Rolls Royce<br/><br/><br/><br/>• Disney<br/><br/><br/><br/>• IBM<br/><br/><br/><br/>• Marks and Spencer<br/><br/><br/><br/>• BAE<br/><br/><br/><br/>• Aldi<br/><br/><br/><br/>• Euro Garages<br/><br/>