Marketing Data Analytics (with Professional Practice Year) Bachelor of Science (with Honours) - BSc (Hons)

Power up your career with a course designed to meet the growing demand for graduates who can transform the world of marketing though data-led decision making, using leading-edge, industry-standard analytics tools. These include R, Python, Excel, KNIME, Tableau, Power BI, SQL and Google Analytics) and AI (like ChatGPT, GitHub, Copilot, Gemini, K-AI and Cursor.

Facilities and specialist equipment

* State-of-the-art business analytics suite to support data analytics and big data

* Access to specialist software for digital marketing analytics

* Resources from the Institute of Data and Marketing (IDM)

* Access to R, Python, SQL, Tableau, Power BI and other industry software

Your student experience

Become adept at facilitating data-driven solutions for today's market, developing skills that give you the edge in the fast-paced digital transformation of business.

Constant training in data analytics using industry-appropriate software offers you many opportunities to explore how customer data and marketing metrics can help support data-informed decisions.

Learn from experts in data analysis who teach you how to make marketing decisions around target customer profile selection; which product features to develop; and how much to invest in a campaign while still maintaining profitability.

Get involved in opportunities for consultancy experience, competitions and live projects in data analytics during the second and third years of the degree, assisting businesses ranging from start-ups to established corporations to solve problems, up-skill and innovate.

Join our student Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), and attend workshops on a range of areas – recent workshops have been on neuromarketing, AI and influencer marketing.

Benefit from masterclasses from industry experts so you learn from their experience and keep at the leading edge in your field.

Recent industry visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly.

See digital marketing and data analytics in action with field trips to relevant companies and agencies.