Marketing Bachelor of Science (with Honours) - BSc (Hons)

The course reflects a sector in constant change. Competitions with local businesses like TengTools and our vibrant Marketing Club give you the right skills and knowledge for the marketing roles of tomorrow. The course connects you with industry with an expert panel of leaders, giving you insights on how the marketing world is changing.

The professionally accredited degree covers the latest developments in brand communications, digital transformation, emerging trends, the role of artificial intelligence, and digital and social media alongside critical issues such as sustainable marketing, consumer behaviour, data analysis and innovation. You will engage with real-world projects.

Placements are also available to get you that career-powered start to life. Our Marketing Club brings experiences of working with small business enterprises (SMEs) and crafting live campaigns.

Course accreditation

BSc (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Data Marketing Association (DMA), giving access to a range of events and content as well as adding weight to your CV.

Career-powered links

Our student-led Marketing Club is run in association with the Chartered Institute of Marketing (CIM), and organises events such as placement trips to digital agencies and Museum of Brands workshops.

Our industry panel includes representatives from a broad base of organisations including Wonderbly, IBM and the digital agency Receptional.

Your student experience

The course futureproofs your career opportunities, placing you at the forefront of digital, brand and relationship marketing.

Benefit from our focus on making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Learn from an academic team with relevant professional backgrounds and extensive industry experience.

Our student-led Marketing Club, affiliated with the Chartered Institute of Marketing (CIM), runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.

You will also have the opportunity to participate in a yearly showcase.

Maximise your learning with visits from industry specialists and professionals including senior staff and alumni from TengTools, Bute Street Festival, digital agency Receptional, University of Bedfordshire marketing agency SMRS, Wisetek, Luton Town Football Club, Pandora, Hope and Wellbeing Hub, Wonderbly, coffee shop The British Mauritius, Cybercloud Technologies Ltd and Majesa.

Gain good industry experience and excellent practice at pitching campaign ideas to companies.