Digital Marketing with Integrated Foundation Year

Get the hands-on experience and strategic thinking needed to build brands, design campaigns and drive real change across digital channels.

Why study this digital marketing degree?
1. Explore a range of opportunities through live projects and client briefs
2. Access industry-standard AR and VR facilities
3. Gain hands-on experience by creating and delivering multi-channel digital campaigns
4. Build strong industry connections and get support with working towards agency, in-house or self-employed digital marketing career paths

This digital marketing course, with access to state-of-the-art facilities, gives you a comprehensive overview of the digital landscape and the tools to connect businesses with customers.

You’ll learn to plan and execute omnichannel campaigns across digital platforms, including search engines, social media, and email. Throughout your studies, you’ll focus on digital marketing concepts, technologies, and develop the skills to design, deliver, and evaluate end-to-end campaigns.

Professional accreditation: CIM
You will have the opportunity to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers, and their content is reflected in our degrees, equipping you with the best opportunities for a successful marketing career.

Integrated Foundation Year
On the Integrated Foundation Year on this course, you will start with an introduction to the fundamental principles of studying and working in the creative industries. Your foundation year gives you the time, space and support to explore your strengths, build confidence and prepare for the demands of project-based, industry-focused learning.

Modules include:
• Critical & Creative Thinking



• Academic & Professional Writing & Communication



• Contexts of Creative Industries



• Digital Literacies & Skills



• Contemporary Issues & Culture



• Creative Ventures



After you have completed your Integrated Foundation Year, you will study the following:

Year 1
Year 1 introduces the digital marketing landscape, covering a range of marketing case studies, analytics and e-commerce, underpinned with a sales and markets background. You will develop hands-on skills in web and digital experience design, digital ads and software packages to support your marketing practice.

Modules may include:
• Rave Beginnings



• Creative Marketing Case Studies



• Markets, Customers and Sales Practice



• E-Commerce and Digital Experience Design



• Digital Ads and Analytics



• Industry Skills for Marketing



Year 2
Year 2 deepens your marketing expertise across customer journey mapping, branding and communication design. You will develop your visual skills through photography, and gain skills in the strategies behind successful marketing campaigns and how storytelling plays a part.

Modules may include:
• Branding and Communication Design



• Photography and Visual Creation



• Consumer Journey



• Digital Brand Analysis



• Storytelling and Marketing Campaigns



• Strategic and Contextual Marketing



Year 3
Year 3, the final year, brings your ideas and creativity together across modules in social media marketing, emerging technologies and project modules where you can hone your expertise in your selected project areas. The culmination of your degree helps you prepare for working in industry and equips you with the tools to track marketing trends, helping you stay ahead.

Modules may include:
• Social Media Marketing for Industry



• Emerging Technologies in Marketing



• Consultancy Project



• Market Research and Methods



• Preparing for Industry and the Future of Marketing



• Individual Project: Dissertation, Industry or Work-Based Research Project



All modules are subject to revalidation.

Do you want to study in a top 3 student city in the world?* Unleash your creativity at Ravensbourne University London.

Located in London's Design District, Ravensbourne sits opposite the O2, next to Greenwich, and at the heart of the city's cutting-edge creative community. With London's impressive skyline and iconic river just opposite, you're bound to find inspiration all around.

Ravensbourne courses cover Architecture, Business, Computing and Games, Design, Fashion and Film, TV and Media. You'll experience live industry briefs and learn from those who are already excelling in their chosen industries, giving you connections and career confidence from the very start. You'll also have the opportunity to work alongside other specialisms as you will when you enter the workplace.

With spaces available through Clearing, you can join a unique community of makers and innovators this September.

* (QS Best Student Cities 2026)