Digital Creativity and Digital Marketing

Digital Creativity:

BA Digital Creativity will educate students towards creating work that bridges the gap between traditional creative practices and their modern technologically-facilitated counterparts from gaming, to graphic design to music and dance. It responds to the continuing appropriation of emerging digital technologies by artists with the aim of discovering new approaches for creative expression, often referred to under the umbrella term Creative Convergence. The course responds to the teaching and research interests of staff within the subjects of Music, Performance and Visual Arts as well as colleagues in the areas related to Computer Science.

Students will learn how to use a variety of technologies and realise assessed projects; these may include motion capture, haptic feedback, interaction design, data sonification, visualisation, animation, sound design, and coding/scripting in relevant languages strictly for creative output.

The course will be structured around lectures, practical seminars and workshops and tutorials. There is the expectation of independent study for the realisation of creative digital applications. The practical seminars will act as laboratories for students to experiment with these technologies and enhance their skillsets, working towards a signature practice that primes them for the digital creative sector. The lectures provide a theoretical basis for students to critically position their work, further developed through student-led discussions in tutorials. The lecture content also informs the seminars, ensuring that students are able to perceive the practical application of these ideas. In their first year of study, students will be introduced to the key practitioners and practices who demonstrate the ways digital technologies enrich the creative potential of traditional art forms.

Digital Marketing:

Digital Marketing is one of the most challenging, fast-moving and exciting disciplines in the world of business today. Our Digital Marketing degree has a theoretical focus that is combined with practical examples of how companies apply the theory on a day-to-day basis, meaning that what you learn is not only academically sound but also rooted in the realities of today’s dynamic and increasingly digital marketplace. During your degree, you will be provided with the key skills and knowledge that will enable you to understand the digital marketing context, marketing research and the discipline’s central role to business
success, while allowing you to reflect on the moral and ethical implications of marketing behaviour in an increasingly digital world.

The ever-advancing fields of Social and Digital Marketing and the importance of areas such as Artificial Intelligence (AI), content marketing, SEO and social media optimisation run through the curriculum as central themes and allow you to reflect on the many challenges and opportunities that the related technological and cultural changes provide. We believe your ability to gain meaningful employment after you graduate is really important, so there is a strong focus on helping you to develop your employability skills. It has been designed so that you learn from research-active staff while at the same time being mentored and given masterclasses by industry leaders.

Digital Marketing focuses on a wide range of organisations, from SMEs to global multinational organisations and across all sectors. Studying such a comprehensive view of the marketing world prepares you for a career in organisations of any type and size.

At Liverpool Hope, they combine excellence in research with top-level teaching to give you the best experience possible, and ensuring that you develop into a well-rounded graduate with excellent employability. Liverpool Hope also offer a broad range of ways you can enhance your degree, such as the opportunity to Study Overseas, their unique Service and Leadership Award and their international volunteering scheme, Global Hope. Click through to their website to find out more!

Liverpool Hope have a wide range of accommodation which is suited to a variety of tastes and budgets. Spread across their three residential campuses, they’re sure to have something for you! You’ll be perfectly placed to explore Liverpool, one of the best cities for students in the U.K, home to over 50,000 students. There’s a rich history of music, so you’ll have no shortage of gigs and venues to visit! There’s also theatres, museums, sports and shopping to indulge in. As a smaller university, Liverpool Hope has a tight-knit community feel, so you can have the best of both worlds.

Liverpool Hope also offer their students personalised, one-to-one advice to ensure you receive the highest level of support. Their helpful team is prepared to assist you with anything from a part-time job while you’re studying, to long term goals like graduate schemes or postgrad study. You’ll be closely supported to make sure you reach your potential.

Find out more and get in touch today!