Sport Business Management with foundation year

Foundation year
Explore how your passion for sport can be applied to the world of business through real-world projects, input from industry professionals and opportunities to build valuable connections.2

Degree
If you’re aiming for a business career in the sports industry, this course can help you gain practical experience, get guidance from industry professionals and develop relevant skills for opportunities in this field.2

The course aims to help you:


- discover how sport organisations make strategic decisions in a fast-paced, global industry


- explore real industry challenges using insights from guest speakers, employer case studies and collaborative work


- build professional skills and benefit from opportunities to connect with industry as you prepare for your future career.


Why you should study this course
Foundation year
• Supports you to gain the academic skills required for degree-level study.



• Provides a grounding in key areas of business and management.



Degree
• Strong industry connections: our annual Practitioner Insight Conference and guest speakers, including alumni, offer real-world insight into the sport business world.



• Practical, applied learning: explore real-world sport and event business challenges through practical assignments, developing skills that employers value.



• Tailored final-year project: in your final-year Applied Project module, you can choose to do a research dissertation, consultancy-style investigation or business simulation. You can choose what aligns with your interests and career goals.



• Professional development opportunities: optional work placements and international study/placements give you the chance to gain further real-world experience and enhance your CV



• Sport-specific business expertise: from PR and media to operations, talent representation and strategy, your modules apply core business theory directly to the sport and events industries.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.