Marketing Management top-up

Build your expertise in marketing theories and data-driven insights while developing practical skills to prepare for a career in the dynamic field of marketing.
Develop knowledge and skills in a global marketing environment shaped by rapid social and technological change. This course helps to:


- build marketing skills by using data to create new, effective and long-lasting solutions


- enhance your ability to think strategically and lead marketing initiatives, supporting business growth and innovation


- understand contemporary global marketing issues and apply data-driven insights to develop sustainable business solutions.


Why you should study this course:
- Real-world experience: The hands-on nature of this course, alongside opportunities to apply marketing knowledge to business challenges in a simulated environment, helps you develop work-ready skills and practical experience relevant to marketing roles.
- London location: Studying in London, a global centre for marketing and brand innovation, gives you access to leading agencies, consultancies and major brands. The city campus offers opportunities to observe industry practices, network and develop your own marketing initiatives.
- Industry insight: Learn from tutors with professional and academic experience in marketing, digital marketing, analytics, research, and PR. Their expertise informs teaching and offers insights into current industry practices.
- International learning experience: This course explores marketing practices in different regions, helping you develop skills relevant to international roles. It reflects global business practices and cultures, supporting your ability to work with diverse people and organisations, and covers key international marketing management topics.
- Prepare for your future: This course aims to develop your knowledge and practical skills in marketing, combining hands-on experience with industry insights. It aims to equip you with a strong foundation to progress into further study (subject to meeting progression criteria) and explore marketing roles across agencies, organisations or entrepreneurial ventures

For the most up-to-date information please visit our website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.