Marketing and Public Relations

The BA (Hons) Marketing and Public Relations (PR) degree aims to equip you with the knowledge, competencies and skills that are required to be successful in contemporary marketing and PR industries.

In recent years, marketing and PR have gained increasing significance with the growth of digital marketing, social media and corporate social responsibility. Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.

Why you should study this course
• Marketing and PR have surged in importance due to the rise of digital marketing, social media, and corporate social responsibility.



• Careers in marketing offer a dynamic, thrilling environment, influencing vital business areas.



• PR Professionals engage in fast-paced, dynamic roles, contributing to an organisation's strategic positioning and long-term success.



Within this course, you will have the opportunity to embark on study trips, as well as mandatory marketing training with local employers and industry experts.


• Comprehensive Skill Development: Our BA Marketing and PR degree provides a holistic curriculum designed to equip you with a diverse skill set, covering areas such as strategic communication, digital marketing, branding, and campaign management.



• Industry-Relevant Experience: The course aims to offer you the opportunity to experience practical projects, where you have the opportunity to gain hands-on experience and insight into real-world marketing and PR scenarios, preparing you for success in the competitive job market.



• Expert Faculty Guidance: Learn from seasoned professionals and academics who bring a wealth of industry experience and knowledge to the classroom, providing mentorship and guidance to help you excel in your studies and future careers.



• Networking Opportunities: The course aims to offer you opportunities to connect with industry leaders, alumni, and fellow students through networking events, guest lectures, and professional associations, expanding your professional network and opening doors to potential job opportunities, subject to availability2.



• Career Advancement Prospects: With a BA Marketing and PR degree, graduates are well-positioned for a wide range of career paths in marketing agencies, corporate communications departments, public relations firms, non-profit organisations, and more, offering ample opportunities for growth and advancement.



• If you choose to leave the degree course after successfully passing Year 1, you will be eligible for a Higher National Certificate (HNC) in Marketing and PR. If you choose to leave the degree course after successfully passing Year 2, you will be eligible for a Higher National Diploma (HND) in Marketing and PR.



For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.