International Digital Marketing (Top-Up) BA (Hons)

The use of digital technology continues to impact the way companies look to reach and engage with their customers. By studying our International Digital Marketing BA (Hons) top-up course, you will be offered the opportunity to learn how international organisations are harnessing this change.<br/><br/>This course is aimed at students from outside the UK with a marketing background. The course aims to enable you to top-up your existing qualification to a Bachelor of Arts (Honours) degree, upon successful completion.<br/><br/>Studied full-time over one year, the course focuses on digital marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem-solving and language skills, while giving you the chance to deepen your understanding of digital marketing and its integration into wider business and marketing strategy.<br/><br/>Using real-life case studies and practical exercises (subject to availability), we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.<br/><br/>**Key benefits**<br/>* You will have the opportunity to apply your marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.<br/><br/><br/>* The course is distinctive in its use of our digital communications lab (DigiComm Lab)*. The lab is equipped with industry-relevant software which allows you to produce materials and digital artefacts for your assessments and portfolio.<br/><br/><br/>* Develop your ability to apply and critically evaluate the theory and practice of digital marketing, advertising and social media domains.<br/><br/><br/>* Equip yourself with the appropriate analytical skills to investigate digital marketing and broader business challenges and then develop appropriate solutions.<br/><br/><br/>* Develop your critical awareness and understanding of contemporary digital marketing and marketing concepts and theories, as applied to modern international businesses.<br/><br/><br/>*see website for details

Studying at Coventry's city centre campus will give you everything you need. There is a range of affordable accommodation options in their university-owned hall of residence, which are situated less than a 10-minute walk away!<br/><br/>Coventry also offer their students a unique programme, Phoenix+. This scheme gives you opportunities to enhance your skills and experiences so you can confidently step out into the world as a graduate. You'll be equipped with employability skills and career development advice from day one to graduation and beyond.<br/><br/>Coventry's Talent Team can also help you prepare for your career with everything from CV writing to securing an internship. You'll also have access to a Success Coach who will work with you to build a personal success plan and ensure you make the most out of your university experience.<br/><br/>Register Interest today to find out more about the campus and where you'll study!