Digital Marketing and Analytics

PLEASE NOTE this course currently appears in the UCAS application tool under it's old title 'Global Marketing'. The course title will revert to Digital Marketing and Analytics once your application is submitted to Coventry University.

Become a future-ready digital marketer equipped to design and develop impactful, insight-driven, strategic and innovative digital marketing campaigns.

This course combines strategic thinking, AI tools and data to help you develop an understanding of consumer behaviour, emerging technologies and how to lead creative, responsible marketing and brand campaigns.

Course content has been designed to reflect current industry needs and includes opportunities to:
* develop knowledge of digital strategy, Big Data, AI and brand storytelling


* explore how to create marketing campaigns across digital platforms, with a focus on ethics and sustainability


* work on industry-informed projects and use marketing tools commonly found in professional settings.


For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.