Events Management with foundation year

Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.

Shape the future of event experiences. Learn to design, manage, and deliver impactful events with industry experts and real-world opportunities. This has previously included national leading venues such as NEC and CBS Arena.

If you're passionate about creating memorable events, then this course can give you the skills and knowledge, to succeed in this dynamic, exciting sector. To help you succeed, the course will develop your leadership and creative problem-solving abilities, to stage a variety of immersive and inclusive events, in an ever-changing world.

We do this by having a practical, applied learning approach when teaching project and operations management, which is further enhanced by our strong links and engagement with event and sport businesses and alumni.

Why study this course
• Industry-Focused and Practically Grounded: Engage with real-world industry challenges through case studies, applied assessments, and learning activities informed by collaborators; in previous years this has included national venues like the NEC and CBS Arena.



• Practitioner Insight and Industry Connections: Attend our annual Practitioner Insight Conference and benefit from guest lectures and networking with professionals and alumni actively working in events.



• Diverse Career-Ready Skillset: Develop expertise in marketing, PR, strategic management, and experience design – all tailored specifically to the evolving events industry.



• Flexible International and Placement Options: Choose to gain global perspectives through an international study or work placement, or opt for a UK-based placement year, subject to availability and additional costs.



• Final-Year Capstone Project: Investigate a real-world business issue through a consultancy, research, or simulation-based project, applying your knowledge in a focused and applied context.



See our website for further details.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.