Business and Marketing

Discover how business and marketing operate across a range of organisations — from global brands to local businesses, public services, non-profits and charities. This course explores the strategies organisations use to navigate a competitive business environment.

In a competitive global economy, marketing is key to business success. Organisations across all sectors must stand out to deliver their products and services effectively. This course is designed to build your understanding of business planning, management and specialist marketing skills.

Why study this course
* Industry-relevant curriculum: the course brings together key business areas covering a wide range of topics such as branding, marketing analytics for decision-making and marketing communications, as well as brand management and corporate reputation.


* Focus on sustainability: learn how to grow and succeed while making a positive impact. This course encourages a growth mindset, while also promoting inclusivity, social responsibility, and care for the environment in a connected world.


* Innovative thinking: apply your creativity and analytical skills through hands-on business simulations using industry-standard software across a range of real-world contexts.


* Practice-led learning: learn to create campaigns that can work in a global marketplace, engaging audiences across diverse cultural contexts and building brand trust.


* Practical learning approach: allows you to solve real-world business and marketing problems using the skills acquired during the course.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.