Marketing Communications with Digital Strategy Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Marketing Communications with Digital Strategy Bachelor of Arts (with Honours) - BA (Hons)
In an ever-evolving digital landscape, there's a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance brand visibility and product recognition.
Why study BA (Hons) Marketing Communications with Digital Strategy at BU?
• Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers
• Develop specialist skills to stay at...
In an ever-evolving digital landscape, there's a continuous demand for imaginative and inventive marketing professionals. Delve into pioneering media techniques and develop the expertise to enhance brand visibility and product recognition.
Why study BA (Hons) Marketing Communications with Digital Strategy at BU?
• Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers
• Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software
• Work on live briefs set by industry for unit assessments, learn from professionals who deliver guest lectures and workshops every year and co-create academic and professional research with staff including consultancy projects for industry clients
• Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
• Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
• Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.
Course Information
2 option s available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
2027-09-21
Campus
Main Site
Application Details
Provider Details
Codes/info
Course Code
A72-F56
Institution Code
B50
Points of Entry
Year 1, Year 2, Year 4
Entry Requirements
A level
112–128 UCAS tariff points (grades BBC–ABB) from a minimum of 2 A-levels.
T Level
120 UCAS tariff points
UCAS Tariff
112.0
128.0
112–128 UCAS tariff points (A-level grades BBC–ABB) including a minimum of 2 A-levels or equivalent qualifications.
Scottish Higher
112–128 UCAS tariff points (grades AABC–AAAB) from a minimum of four Scottish Highers.
Access to HE Diploma
102 - 118 UCAS tariff points with any combination of Distinction, Merit, Pass grades
GCSE/National 4/National 5
GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.
Scottish Advanced Higher
112–128 UCAS tariff points (grades CCD–BCC) from a minimum of two Scottish Advanced Highers.
Pearson BTEC Extended Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC 90-Credit Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
Pearson BTEC Subsidiary Diploma (QCF)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
104 tariff points
Extended Project
Accepted as part of the overall tariff but it must be accompanied by 2 A-levels or equivalent
OCR Cambridge Technical Diploma
104 tariff points
International Baccalaureate Diploma Programme
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
112 tariff points
Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff
OCR Cambridge Technical Extended Diploma
112 tariff points
OCR Cambridge Technical Subsidiary Diploma
Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
OCR Cambridge Technical Introductory Diploma
Accepted as part of the overall tariff but it must be accompanied by an A-level or equivalent
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
We accept this qualification, but it must be accompanied by an A-level sized qualification to meet the overall UCAS tariff.
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| England, Scotland, Northern Ireland, Wales, International, Republic of Ireland, Channel Islands, EU | £0 | 2026/27 | Year 1 |
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