Marketing BSc (Hons)

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough.<br/><br/>Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd.<br/><br/>By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing.<br/><br/>We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.<br/><br/>It’s perfect preparation for a career in this varied, fast-moving field.<br/><br/>As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management.<br/><br/>While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets.<br/><br/>You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts.<br/><br/>You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.<br/><br/>One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.<br/><br/>Throughout the course you’ll find an emphasis on developing important transferable skills. These include analysing literature, communicating your theories and findings, and applying a variety of research techniques to the solution of business problems.<br/><br/>As a graduate, you’ll be ready to apply your knowledge and skills in the world of business and marketing.

The team at Anglia Ruskin understand that Clearing can seem scary. But don't worry, they make it simple and will guide you every step of the way. <br/><br/>ARU students are supported at every stage of their journey, from counselling and wellbeing sessions to a money advice service.<br/><br/>Whatever your career ambitions, ARU's innovative curriculum is developed to provide you with the transferable skills and practical experience that employers are looking for. <br/><br/>ARU has been awarded Gold in the Teaching Excellence Framework in recognition of their high teaching standards. ARU was also named University of the Year for 2023, reflecting their commitment to excellent education. <br/><br/>You'll have access to their careers service throughout your time at ARU, and after you graduate. They even have an in-house recruitment agency, ARU Temps, who can help you start building your CV, while also earning some extra money. They were also a finalist in the Academic Employability Awards 2025, showing the great opportunities that await ARU alumni!<br/><br/>ARU's £95m investment in the last five years means you'll get top-notch facilities: award-winning SuperLabs, financial trading rooms, TV studios, engineering labs, gaming suites, mock law courts, nursing and paramedic skills labs, and much more! ARU's Peterborough Lab building was also named building of the year at the 2025 Pineapple Awards.<br/><br/>Find out more and apply to ARU today.