Business and Marketing with Foundation Year BSc

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This courses syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.<br/><br/>Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.<br/><br/>On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.<br/><br/>The extended degree course has been specifically designed to ensure that candidates gain the skills needed to succeed at degree level.<br/><br/>For students who do not meet our standard entry requirements for admission to one of our undergraduate degree courses, ARU London offers the option of an extended four year degree course.<br/><br/>Modules help to develop skills in writing assignments, mathematics, computing, public speaking and presenting, whilst developing an understanding of the modern business world. Prospective students should expect to undertake significant amounts of reading and independent study outside of the classroom (approximately 12 hours per week during term time).<br/><br/>This course has particular appeal for candidates who want a change in career and candidates wanting to return to education. Our innovative courses ensure that what you learn can be practically applied to the business world as well as preparing you to tackle the academic workload of a full degree course.

The team at Anglia Ruskin understand that Clearing can seem scary. But don't worry, they make it simple and will guide you every step of the way. <br/><br/>ARU students are supported at every stage of their journey, from counselling and wellbeing sessions to a money advice service.<br/><br/>Whatever your career ambitions, ARU's innovative curriculum is developed to provide you with the transferable skills and practical experience that employers are looking for. <br/><br/>ARU has been awarded Gold in the Teaching Excellence Framework in recognition of their high teaching standards. ARU was also named University of the Year for 2023, reflecting their commitment to excellent education. <br/><br/>You'll have access to their careers service throughout your time at ARU, and after you graduate. They even have an in-house recruitment agency, ARU Temps, who can help you start building your CV, while also earning some extra money. They were also a finalist in the Academic Employability Awards 2025, showing the great opportunities that await ARU alumni!<br/><br/>ARU's £95m investment in the last five years means you'll get top-notch facilities: award-winning SuperLabs, financial trading rooms, TV studios, engineering labs, gaming suites, mock law courts, nursing and paramedic skills labs, and much more! ARU's Peterborough Lab building was also named building of the year at the 2025 Pineapple Awards.<br/><br/>Find out more and apply to ARU today.